Every check in the free online check

• A check that passes earns all its points, “Could be better” earns half, “Needs fixing” earns none.
• Your score is the points earned out of the points of the checks we could make, out of 100. All 49 checks together count for 186 points.
• A check we couldn't make shows “Couldn't check” and is left out of the score. It never counts as a fail: if we can't read something, we don't mark you down for it.
• The letter: A from 90, B from 80, C from 70, D from 60, F below 60.
• Some checks only apply where they make sense: a way to book a table for sit-down restaurants, a reason to order direct for sites that take orders, picture descriptions for pages with pictures, the description's length for pages that have one, and your town and food words when Google gives us your town and kind of restaurant.

Most guests meet you here first: on Google Maps, deciding between you and the place down the street.

Where the facts come from: Your Google Business Profile as Google's Places API returns it; the places nearby that Google lists as the same kind of restaurant; and where you come up in the first 20 places Google returns for two searches in your town.

“Couldn't check” when: Google returns no places like yours nearby to compare with, or the Google Maps searches don't answer.

The guests who tap through want your menu, your hours and a way to order, without hunting for them.

Where the facts come from: The home page your Google listing links to, read the way a browser receives it (and the menu page it links to, when the menu isn't on the home page). We read only what's in the page itself: words, links, and the title and description written for Google.

“Couldn't check” when: Your listing has no website; the site doesn't answer or answers with an error; it shows a security check (“Just a moment…”, “Access denied”, a CAPTCHA) instead of its page; or we can read only a little text on it, most often because it's drawn by scripts. Then a check of its words is “Couldn't check”, never a fail.

On a phone, a page that takes too long to show is a page many people leave before it loads.

Where the facts come from: Google's own speed test (PageSpeed Insights, mobile), with Google's goal for each measure, and real Chrome visitors' speed over the last 28 days (Chrome UX Report) when Google has enough of them.

“Couldn't check” when: Google's test can't load your page in time, or Google doesn't have enough real visitors' data for your site.

• It doesn't turn your score into dollars. A score says what your listing and website show, not what you'd earn by changing them.
• It doesn't sell you a website or an ordering system, so no check leans toward one.
• It reads only what's public: your Google listing, your website's page and Google's speed test. It doesn't sign in to anything.
• Google Maps' own list can differ a little with who is searching and from where, so a ranking is where you came up for us, at that moment.